Metal Cards: A Competitive Edge for Fintech Issuers. A report by Aite Group + CompoSecure
No matter how innovative or exciting a new product is, it can still be challenging to keep existing customers or attract new customers. But even against great odds, a handful of fintech firms worldwide attract cardholders and successfully compete against conventional banks by offering a metal card product as part of a robust value proposition.
This white paper study’s findings are based on a comprehensive, multi-year survey of more than 18,000 consumers across 18 markets, providing a cross-section representation of global economies. The results indicate that no marketing tool or message can convey the same positive brand image that the elegance, simplicity and beauty of a metal payment card can bring.
EU - Based fintech executive
We see 3 to 4 times higher spend for an active metal card user compared to an active plastic card user.
EU - Based fintech executive
Very significant percentage of users have heard of us because of the metal card.
We see 3 to 4 times higher spend for an active metal card user compared to an active plastic card user.
EU - Based fintech executive
Very significant percentage of users have heard of us because of the metal card.
EU - Based fintech executive
