Distinguish yourself in an increasingly competitive market. A report by CompoSecure with insights by Edgar, Dunn & Company
Edgar, Dunn & Company surveyed 18,000 respondents in 18 countries to understand consumer demand and market trends for metal cards. They analyzed the impacts of COVID along with demand for environmentally-friendly products.
With their increased cache, metal cards can help card issuers and financial institutions increase brand loyalty. Our research shows that metal card programs resonate with a new customer base who are more likely to keep premium card products at the top of their wallets.
Eco-Friendly
of people studied indicated that they would select an eco-friendly card if all other factors were the same.
Retain
of respondents said they feel more positive about their banks because they offer metal cards.
Acquire
of respondents would likely select an offer that includes a metal card.
of people studied indicated that they would select an eco-friendly card if all other factors were the same.
Eco-Friendly
of respondents said they feel more positive about their banks because they offer metal cards.
Retain
CompoSecure’s metal cards bring sustainability to the card market; our cards consist of 65% post-consumer recycled stainless steel, an environmentally-friendly material that is corrosion-resistant and durable, recapturing used materials and providing a long service life for each product, reducing resource use.
